Keurig Green Mountain announced a partnership with Nestlé on Tuesday.
The multiyear agreement will add Nestlé’s Coffee-mate nondairy creamer to Keurig’s single-serve coffee packs for instant brewing. The new product will be sold through grocery stories and other retail channels, as well as online.
The companies plan to launch the new product in original and French vanilla flavors on Keurig.com in fall 2014 and in stores in spring 2015, according to a news release.
“Coffee-mate’s partnership with Keurig is a natural fit since one-fourth of all Keurig users cream their coffee with Coffee-mate,” said Rob Case, President of the Nestlé Beverage Division, Nestlé USA. He cited at 2011 market analysis of coffee consumption.
Coffee-mate was the first non-dairy creamer on the market, introduced in 1961, according to the release.
Keurig’s president of U.S. sales and marketing said the partnership brings new innovation and flavor to the Keurig product line.
“With a beloved consumer brand like Coffee-mate in K-Cup® packs, we hope to make consumers’ coffee routines that much simpler while delivering the great taste they expect.”
The Waterbury-based company, formerly Green Mountain Coffee Roasters, also announced partnerships with Coca-Cola, Krispy Kreme and Subway earlier this year.