[M]ARLBORO – On a quiet campus nestled among hundreds of acres of woodland, Marlboro College leaders proudly use the phrase “intentionally small.”
But even in a close-knit academic setting, it’s possible to have too much of a good thing.
As college enrollment declines across the nation, Marlboro’s undergraduate numbers are both an example and a magnification of that trend: The school’s student body this fall is about 50 percent lower than the high-water mark of 356 in 2004, and there are about 100 students fewer than what’s considered the ideal size.
Marlboro’s undergraduate enrollment was just 182 this fall.
College President Kevin Quigley, who has been on the job less than six months, is working with faculty, staff, trustees, students and alumni to reverse that trend. He has created a Renaissance Scholars program that offers four tuition-free years at Marlboro to a student from each of the 50 states, and he is pushing to recruit veterans to the Windham County campus.
“I was very clear with the college community that … one person can’t address these issues that are affecting Marlboro and much of higher education,” Quigley said. “But as a community, we can address them successfully. I’m completely confident of that.”
Marlboro is a relatively young college, having been founded in 1946. A graduate school, which is based in Brattleboro, was added in 1997.
Marlboro’s undergraduate program emphasizes small class sizes and student self-governance; traditional majors are eschewed in favor of multidisciplinary, student developed “plans of concentration.” From undertaking a wilderness experience after arriving at campus, to presenting their work for external review before graduation, Marlboro administrators promote the fact that things are done differently at the top of Potash Hill.
“Liberal arts colleges like Marlboro have a very distinctive, small but important niche,” Quigley said.
Marlboro occupies a niche in a nationally declining post-secondary education market. A recent report by the National Student Clearinghouse Research Center found that college enrollments nationally have fallen for the fourth consecutive year, and fall 2015 student numbers are down 1.7 percent compared with fall 2014.
There are some widely cited reasons for the declines, including the increasingly high cost of college. U.S. Rep. Peter Welch, D-Vt., has been among those calling for solutions to that problem: In September, he convened a discussion at the University of Vermont to unveil a “college affordability agenda.”
It’s also a matter of demographics, as shrinking secondary school enrollments mean there are fewer graduates to consider post-secondary education. A 2013 report by the Western Interstate Commission for Higher Education found that “the nation is entering a period of modest decline in the number of (high school) graduates being produced,” with a return to sustained growth not expected until the 2020s.
That report mentioned Vermont as a state that could see graduate losses of 15 percent or more – a change that’s already happening. In terms of higher education, “in Vermont, we know that we’re pulling from a smaller pool,” said state Rep. Emily Long, a Newfane Democrat whose district includes Marlboro.
Long, a member of the House Education Committee, also said the state has a strong high school graduate rate, but it does not fare nearly as well in the number of those students who move on to college.
Recruitment strategy at Marlboro
At Marlboro, Quigley pointed beyond Vermont’s borders to the overall graying of the region. “We’re an aging population in New England and New York, and those are our traditional strongest recruiting grounds,” he said.
Quigley is not interested, though, in playing victim to those trends. The centerpiece of his early tenure at Marlboro has been the Renaissance Scholars program, designed to lure one student from every state with the offer of free tuition. That’s a significant savings at Marlboro, where the 2016-17 tuition is $39,086.
Some might see it as a “giveaway,” Quigley said, or as a “Hail Mary” move. “It’s anything but that,” he said. “It’s really strategic – designed to do something we need to do.”
The first goal is to “let us have a much broader reach in our recruitment, which is key,” Quigley said. And Marlboro isn’t looking for just any high school student with high marks: The Renaissance Scholars literature emphasizes community service, leadership, innovation and perseverance.
With the first round of Renaissance applications due soon, Marlboro administrators see early signs that their gamble is paying off. “Our numbers are encouraging,” Quigley said. “Our applications are up 35 percent from this time last year, and we’ve had more people pay deposits.”
Additionally, “we’ve had applicants from Louisiana, North Dakota, Minnesota, Montana – which we wouldn’t have had without this Renaissance Scholarship.”
There’s a clear cost to bringing in students this way. But Quigley believes “it’s far better to have more students here.”
Quigley also has sought to spur a “renaissance” that goes beyond offering scholarships. He said Marlboro’s faculty is in the midst of an in-depth review of the college’s curriculum “so that we can be clearer about what we do, what we’re best at, what’s distinctive about it, what impact it might have on the lives of our students.”
There are changes happening at the administrative level, as well: There’s more of an emphasis on marketing, for example, and Quigley said Marlboro is creating stronger ties between its undergraduate and graduate campuses while also creating the new job title of “chief learning officer” for the college.
“Every level of the college is going through this, and Renaissance Scholars has been the catalyst,” Quigley said.
There are other initiatives under way, and one is targeted directly at the nagging problem of college costs. In the past, even those Marlboro students who qualified for the largest financial-aid packages still had to come up with $2,700 toward their college costs. “We no longer require that contribution,” Quigley said. “So we’re shifting to meet student needs as part of our approach.”
Marlboro also is looking to strengthen its articulation agreements with community colleges in an effort to attract more students from those schools. And Quigley is working on a scholarship program that would allow him to reach out to another demographic – veterans.
Marlboro’s first class, in 1947, featured 35 veterans in a class of 50. But over the past five years, there have been only six veterans enrolled here.
“We’d like to have five times that number,” Quigley said. “We think (veterans) bring maturity. They bring world experience. They understand how to work in teams. They understand discipline and executing plans, and we know from other universities that they have a really positive impact.”
“This gives us another opportunity to reconnect with our past,” Quigley said. “And to be reborn – to start anew.”
