About the project

As a way to strengthen local economies, and recognizing that BIPOC-owned businesses and organizations often face systemic barriers, VTDigger offers Advertising for Racial Equity.

Advertising for Racial Equity is a pool of online advertising inventory that VTDigger earmarks for businesses and organizations primarily led by or serving Black people, Indigenous people and people of color (BIPOC) in Vermont.

Through grants of $2,000 in digital advertising, we seek to provide BIPOC businesses and organizations accessibility and visibility to our statewide audience.

How it works

Each year, VTDigger will provide up to 10% of its total advertising revenue to BIPOC-owned businesses and organizations whose primary purpose is to serve people of color in Vermont.

Participants will receive digital ad space on VTDigger’s website or newsletters to advance their unique marketing goals, such as driving traffic to a website, growing an email newsletter list or promoting an event.

Eligibility

Before applying, please make sure your company or organization fits within these guidelines:

• Business or organization has operated for at least two years.
• Business or organization has a dedicated website or webpage, or an active social media account to which readers can be directed from their digital ad.
• Business is owned or actively co-owned by a person of color.
• Organizations that apply must be led by a person of color or have a majority of staff/volunteers who are people of color.

We do not fund individuals or organizations that discriminate in any way on the basis of race, religion, gender, age, national origin, disability or sexual orientation. Organizations engaged in electioneering, campaigning, lobbying or political advocacy are ineligible.

How to Apply

We review applications and make grants three times a year in April, August and December. Deadlines:

• March 1
• July 1
• November 1

Once notified, advertising must be used within one year.

Interested? Apply now

Questions? Please contact Libbie Sparadeo, Director of Membership and Engagement.