General guidelines and specs

To read our advertising, underwriting and sponsorship policy, click here.

Overall guidelines

Please submit creative at least 48 hours before campaign launch.
We require that all ads with a white background have a border.
Include the url you would like to click-through from your ads.
In the event a third-party ad fails or functions incorrectly, VTDigger reserves the right to remove the ad from our website until the problem is resolved.
Political campaign ads and advocacy ads must carry the following disclaimer: VTDigger does not endorse or warrant the accuracy of political or advocacy messages.
Content will be reviewed by VTDigger and may be edited for style, substance and attribution. VTDigger reserves the right to refuse any advertisement for any reason. Please read our policy for details.

Primary body text: 16px or higher for readability (may vary based on font).
Headline text: 18px to 36px and play with typeface weight (bold vs regular).
Maintain a visual hierarchy to convey importance of your text.
Keep it simple. Make your graphic bold and your call to action brief.
When you export your ad, open the preview at its actual size and make sure you can read the information.

For homepage takeovers and run of site (ROS), we recommend designing creative for all ad sizes listed.

Formats accepted: .jpg (.jpeg), .png, .gif or most third party tags. Plus your destination url.

Files should be under 200kb and exported to 72ppi or 96ppi.

Formats accepted: .jpg (.jpeg), .png, or .gif.

Ad size is 300 x 250. Files must be under 200kb, exported to 72ppi or 96ppi.

Please click here for Sponsor Spotlight specs.