Business & Economy

Parent company touts rebound at Mount Snow

Mount Snow
Mount Snow resort in Dover. Photo by Rob Bossi/Courtesy of Mount Snow
After a difficult 2016, things seem to be looking up at Mount Snow.

Parent company Peak Resorts says season pass sales and skier visits are up dramatically this season companywide, and the Dover resort is no exception.

That news comes just a few months after Mount Snow gained access to $52 million in EB-5 foreign investment funds, which will fuel major construction projects starting in the spring.

Both of those developments were mentioned in a midseason update issued by Peak Resorts President and Chief Executive Officer Timothy Boyd.

“We continue to view this season as the catalyst that will drive our future performance, as we remain committed to building a strong foundation and providing long-term, positive results for our shareholders,” Boyd said.

The Missouri-based company operates 14 ski resorts including Mount Snow. The company’s properties took a big hit last ski season as record warmth drove down traffic.

Last summer, Peak Resorts reported a net loss of $3.3 million for fiscal year 2016 and a 25 percent drop in skier visits compared with fiscal 2015. The company doesn’t release attendance figures for individual resorts, but Mount Snow administrators said the weak winter was to blame for temporary layoffs last spring.

Peak Resorts administrators also spent much of 2016 worrying about $52 million in EB-5 money that had been raised for snow-making and lodging improvements at Mount Snow. Due to lengthy delays in the federal approval process, the money remained tied up in escrow, slowing the projects and causing financial issues for the company.

The money finally was released in mid-December.

Mount Snow spokesman Jamie Storrs on Tuesday said EB-5-related work will start this spring.

In Peak Resorts’ Feb. 2 announcement about the 2016-17 ski season, Boyd said the EB-5 approval “will help to fund organic growth through Mount Snow’s West Lake Water Project and the Carinthia Ski Lodge Project, while we remain well-positioned to take advantage of opportunistic and strategic acquisition opportunities.”

Boyd also touted a stronger season at the company’s resorts so far: Administrators reported that, from the start of the season through Jan. 29, paid skier visits were up 40 percent compared with the same period in 2015-16.

Additionally, season pass sales are up 28 percent in terms of units sold and 23 percent in terms of dollars when compared with the same period last season.

Storrs said he could not comment on Mount Snow’s numbers but that the resort is “having a great season so far.”

Boyd attributed what he called a “welcomed improvement” to colder weather; pent-up demand due to last season’s lack of snow; and the success of his company’s new Peak Pass, which offers access to seven resorts including Mount Snow.

“Although season-to-date weather trends have still trailed historical average levels, we are very pleased with the strong customer reception of our Peak Pass, which has driven additional traffic to our Hunter Mountain and Mount Snow resorts,” Boyd said.

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Mike Faher

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  • Darcy Canu

    It’s all good at Mount Snow, apparently – other than the facts that the Main Base lodge that serves the vast majority of visitors needs MAJOR work and possibly replacement – think Stratton or Okemo/Jackson Gore – and many lifts need to be replaced to move people faster. And, this is just the start.
    Carinthia is the ‘sexy’ side of the mountain – they see all the park skiers and boarders, jibbers, and the younger set that wants to see and be seen – but the building itself is in far from the poor condition that Main presents to the public.
    Neither lodge is attractive, basic utilitarian stuff, 70s/80s interpretations of what day skiers wants and needs – but to attract, impress and keep loyal skiers, the day lodge needs to be aesthetically pleasing, comfortable, encourage community, and offer a higher grade of services – food, retail – that the customer will remember positively and want to return to.
    Snow making is good, but the loyal public needs to feel they’re getting their $ worth.