VTDigger’s mission is to provide Vermonters with daily access to beat reporting on state government, business and issues that matter to Vermonters.
We are a nonprofit under the aegis of the Vermont Journalism Trust, and our operating budget is based on a three sources of revenue: memberships, grants and underwriting.
As part of our strategy for building a sustainable nonprofit business model, we have expanded our underwriting program to include advocacy and campaign ads.
VTDIGGER UNDERWRITING GUIDELINES
VTDigger.org endorses no political candidates or causes and seeks to present a broad spectrum of views. All sponsorship placements are subject to VTDigger.org approval and should include verifiable sources of funding.
VTDigger accepts a limited amount of taxable advertising, based on allowable guidelines under federal tax law for nonprofit organizations. Taxable advertising is accepted on a first-come, first-served basis. Once the yearly taxable threshold is met, we cannot accept more.
Allowable taxable advertising is of the following nature:
- Ads that directly promote a political party, candidate, or reference a specific piece of legislation by name.
- Ads that contain deadline-driven pricing incentives – such as “Act now to receive 10% discount”, etc.
CONDITION OF MESSAGE FOR POLITICAL ADVERTISING
VTDigger does not endorse or warrant the accuracy of political messages. Political ad copy must include the previous statement at the bottom of any ads of this nature.
VTDigger will not accept taxable advertising that contains puffery (“Candidate X is the greatest candidate for women”) or direct comparisons.
Issue messages must stick to the topic and may not be directed at a political figure or promote a political candidate or party. VTDigger does not accept material that contains: sales pitches, puffery (“This is the best flashlight ever made”), comparison advertising or deadline-driven pricing incentives; ads that reference a specific piece of legislation by name; messages in support of or against a specific political figure.
VTDigger will decline any underwriting or advertising material that it deems to be in violation of its policies.
VTDigger.org is a project of The Vermont Journalism Trust, a 501(c)(3) nonprofit organization. VTDigger maintains editorial independence from its underwriting program, which has no influence whatsoever on the direction or content of our reporting.