News Release — Central Vermont Solid Waste Management District
June 17, 2014
Cassandra Hemenway, 802-229-9383, ext 102
Montpelier, Vermont (June 17, 2014) – The Solid Waste Association of North America (SWANA) announces that the Central Vermont Solid Waste Management District (CVSWMD) has been named the winner of two SWANA Bronze Excellence Awards; one in the Communication category and the second in the Marketing category. The awards will be presented at SWANA’s annual conference, WASTECON®, on Tuesday, August 26, 2014, in Grapevine, Texas.
CVSWMD will receive SWANA’s Communication Award for its digital and social media presence. Starting in 2012, the Central Vermont Solid Waste Management District began to embrace a coordinated effort between social and digital media. Participation in events and programs has increased, and public perception has become demonstrably more positive as a result.
“We attribute these changes to continual outreach focused on our zero waste programming, supporting community events and reuse businesses via our social media, and constant presence promoting positive messages about reuse, recycling and composting.” said Cassandra Hemenway, Zero Waste outreach coordinator for the District.” Our communication tools include an array of social media, cable access television, website, e-newsletter, e-surveys, virtual communities and listservs that serve our member towns.”
SWANA is also giving CVSWMD the Marketing Award for its Did You Know? (DYK) ad campaign. With an extremely tight budget, the district found funds to do something it had never done before: engage in an advertising campaign aimed to increase recycling and organics diversion in central Vermont. With just $15,000 ($5,000 in grant funding), and over a condensed five-month period, the campaign increased recycling in the district by 5.4 percent and increased organics diversion by 13 percent, combined with other outreach by CVSWMD staff. It also increased awareness of the district’s zero waste programming.
The entries can be found on SWANA’s website at
SWANA’s Excellence Awards Program recognizes outstanding solid waste programs and facilities that advance the practice of environmentally and economically sound solid waste management through their commitment to utilizing effective technologies and processes in system design and operations, advancing worker and community health and safety, and implementing successful public education and outreach programs. Programs also must demonstrate that they are fiscally and environmentally responsible through their compliance with all applicable federal, state and local regulations.
About the Central Vermont SWM District:
CVSWMD offers an array of programing that supports its Zero Waste implementation plan. Programs include a robust School Zero Waste Program, the Business Composting Program, the Additional Recyclables Collection Center, technical support and at-cost equipment for back yard composting, and several reuse grants. For more information, go to www.cvswmd.org
The Central Vermont Solid Waste Management District includes: Barre City, Barre Town, Berlin, Bradford, Calais, Chelsea, East Montpelier, Fairlee, Hardwick, Middlesex, Montpelier, Orange, Plainfield, Tunbridge, Walden, Washington, Williamstown and Woodbury
For more than 50 years, the Solid Waste Association of North America has been the leading professional association in the solid waste field. The association serves more than 8,000 members throughout North America, and thousands more with conferences, certifications, publications and technical training courses.