News Release — Vermont Public Radio
June 4, 2014
Coordinator of Marketing & Communications
Vermont Public Radio
Online release & photo available here: http://pitch.pe/1mSjaBv
Anderson to focus on increasing locally-hosted programming, accessibility, and community engagement
Colchester, Vt. — Vermont Public Radio has announced that VPR Classical Host and Producer Kari Anderson has been named the 24-hour music network’s first Managing Producer.
Anderson has been VPR Classical’s morning host since 2012. In her new role, she’ll lead the station’s staff and work with them to unify vision, content, and community engagement.
“It’s an honor to be named VPR Classical’s Managing Producer,” Anderson said. “We are lucky to have such a rich and eclectic music scene. I look forward to making VPR Classical an even more integral part of the community.”
In addition to increasing locally-hosted classical music programming in the coming months, Anderson’s plans for the service include improving connections with VPR Classical’s audience and the local community. She also wants to make classical music more accessible to new and existing listeners.
“Classical music somehow has come to sit on this pedestal over the years, and yet we listen to it in the car, making breakfast, working, going to bed – hardly moments where we have a tuxedo on,” she said. “VPR Classical aims to reflect the joy that people take in having classical music in their lives, be it concert-going, performing, or listening to the radio. That happens by being more porous, more fluid, more responsive, and more engaged with the community that we serve. We can all expect VPR Classical to be a little less buttoned up and more joyous in the weeks, months, and years ahead.”
Anderson has a Master of Music degree from McGill University in Oboe Performance and Orchestral Studies, and is an alum of the Vermont Youth Orchestra. During her time at VPR, she has also managed a major project to digitize a classical music library of more than 5,000 pieces, launched VPR Classical’s social media presence, and has pioneered voice-tracking, a key initiative that will allow for more locally-hosted programming.
“Kari has demonstrated she has the enthusiasm, drive, skills, and talent to move VPR Classical forward,” said Franny Bastian, VPR’s director of programming and production. “VPR listeners already are engaged by Kari’s enthusiasm and musical depth through her on-air programming and community outreach. We are excited about the possibilities ahead.”
VPR Classical is Vermont’s only classical music network featuring local hosts throughout the day. Kari Anderson and Walter Parker share their extensive knowledge and passion for the music Monday through Friday. Other highlights include A Passion For Opera with Peter Fox Smith, Performance Today, Sunday Baroque, From the Top, and weekly concerts by the Boston Symphony Orchestra. VPR Classical can be heard on 16 stations around the state, as well as on HD radio, VPR.net, and via VPR’s iPhone and Android apps.