FOR IMMEDIATE RELEASE
Bond Auto Parts and The Boston Red Sox Develop Multi-Year Partnership
Barre, VT – Bond Auto Parts, Inc. and The Boston Red Sox today announced that they have entered into a comprehensive multi-year partnership agreement that recognizes Bond Auto Parts as the OFFICIAL AUTO PARTS RETAILER OF THE BOSTON RED SOX.
As a result of the partnership, Bond Auto Parts will be the title sponsor of both the Vermont and New Hampshire State Days at Fenway Park. Vermont State Day is Sunday, April 21st and New Hampshire State Day is Sunday, May 26th. State Days are provided by the Red Sox to allow New England residents a chance to experience a game at Fenway Park by entering a random drawing in which that state’s residents will be able to purchase tickets.
“The Boston Red Sox is one of the world’s most recognized brands and is rich in history within New England.” Stated Mark Mast, Bond Auto VP of Marketing. “As a locally owned & operated family business we feel that being associated with the Red Sox and their extensive fan base will enable us to capture more market share and customer enthusiasm”.
Bond Auto Parts also plans to use the partnership to drive sales to their stores by doing Red Sox ticket giveaways and contests for their customers which will be supported by an extensive media campaign, in-store signage, vehicle signage and events.
“We are pleased to welcome Bond Auto Parts to the Red Sox family as our official auto parts retailer,” said Troup Parkinson, Red Sox SVP Corporate Partnerships. “With a shared commitment to customer service and strong roots throughout New England, we share many of the same values. We look forward to working with them through the new partnership.”
Bond Auto Parts was founded in 1956 by Earl and Mary Bond of Barre, Vermont. The company has since expanded with 25 stores in VT, 16 in NH, 2 in NY and 1 store in MA. Bond Auto Parts is the largest Vermont based auto parts supplier serving equally the do-it-yourself and professional installer markets. The Bond Auto mission is to be the dominent supplier by offering its customers the best combination of inventory, price, quality and service. The company is now run by the third generation of family members. For more information, visit “http://www.bondauto.com” www.bondauto.com. Like us on Facebook at “http://www.facebook.com/bondauto” and visit our YouTube channel at http://www.youtube.com/bondautopartsinc.
Bond Auto Parts Inc. · 272 Morrison Road·05641· (802)-479-0571