Vermont ski resorts Sugarbush and Mad River Glen announce first partnership

NEWS RELEASE

Oct. 2, 2012

Contact:
Patrick Brown
Communications Manager
Sugarbush Resort
802.583.6827
[email protected]

Sugarbush Resort and Mad River Glen Joint Press Conference to announce first partnership in 54-year history

Sugarbush Resort and Mad River Glen are hosting a joint press conference to coincide with Sugarbush’s Community Day and Mad River Glen’s Green and Gold Weekend. The press conference comes on the heels of the two ski areas’ announcement that they are partnering to offer joint season passes for the first time in their history.

WHO: Sugarbush Resort President and Owner Win Smith, VP of Marketing Sugarbush Resort Candice White, Mad River Glen General Manager Jamey Wimble, Mad River Glen Director of Marketing Eric Friedman

WHAT: Sugarbush Resort and Mad River Glen to hold joint press conference to announce and explain the extent of new partnerships and initiatives to promote skiing and riding in the Mad River Valley. (Refreshments follow)

WHEN: Saturday, October 6, 2012 at 9:00 AM

WHERE: Timbers Restaurant, Lincoln Peak Village, Sugarbush Resort, Warren, VT

WHY: Way back in 1958, a decade after Mad River Glen first cranked up the now iconic Single Chair, Damon Gadd decided to start a new ski area a few miles down the ridge. He needed local know-how so he took on Mad River Glen’s General Manager, Jack Murphy, as a partner in the new venture. Rumor has it that the negotiations actually took place in the Mad River Glen Basebox Lodge. This new ski area was called Sugarbush Valley and the folks at Mad River were not too thrilled about their GM being pilfered from them and having a competitor encroaching on their territory. The situation was further muddled five years later when Walt Elliot opened Glen Ellen along the same ridge right in between Mad River and Sugarbush (Sugarbush merged with Glen Ellen in 1979). The Mad River Valley had what no other ski resort area in New England had; three big, top-notch ski areas all within a few miles of each other strung like pearls along the spine of the Green Mountain’ fabled Monroe Skyline. But over the years The Mad River Valley’s potentially distinct marketing advantage was never taken advantage of and what ensued instead was a decades-long, oftentimes tense, adversarial and competitive relationship.

That was until now! Mad River Glen and Sugarbush have finally come to a historic détente and are now working together on several fronts to promote New England’s premier ski destination.

The “Ski The Valley Plus” ticket is available to skiers who book extended ski and stay packages. It includes unrestricted access to all three mountains along with extra “pluses” at theaters, restaurants and shops throughout the Mad River Valley.
The new “Threesome College Pass” gives full time college students unrestricted access to Mad River Glen as well as Sugarbush’s Lincoln Peak and Mount Ellen. This new pass costs students a mere $359 (if purchased before November 7)

The mountains are also working together to target the key young adult demographic by offering special rates for skiers under the age of 30. They have several options to consider; Sugarbush’s “For20s Pass” gives unrestricted access to both of Sugarbush’s mountains for $419. For an additional $80 they can “Add Mad” and get access to Mad River Glen midweek (Mon-Fri). Skiers under 30 can also consider a Mad River Glen specific Midweek pass for only $199.

Press Release

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