AARP portrays itself as so caring and trustworthy that, not just Jim Leddy, but all of AARP’s state presidents, its entire national board of directors, and all its national officers serve as unpaid volunteers. Where, as here, hundreds of millions of dollars are at stake for the organization, such volunteering appears to be a strategic policy to maintain the needed kind, caring, trustworthy public face that makes the AARP name valuable for its lucrative trademark licensing and its extensive lobbying.