Become an Underwriter

Diane Zeigler, Publisher

Diane Zeigler, Publisher

For information about our rates and to design an underwriting package that best fits your budget and needs, contact publisher Diane Zeigler at 802-839-6520 or 802-225-6224.

Our underwriting program is a significant funding component of our non-profit and fully independent online journalism.

We offer businesses and nonprofits an opportunity to reach a niche audience of decisionmakers: legislators, state agency officials, lawyers, entrepreneurs, lobbyists, business leaders and avid news consumers.

As a non-profit news organization, VTDigger’s reporting is supported by individual contributions, foundation grants, and most importantly, our underwriters, who promote their services via ads that you see on our website.  In a recent survey of our members, 90% of respondents said that VTDigger publishes news they can’t get anywhere else.  Our avid audience has grown since our launch to over 115,000 unique visitors per month.  A significant number by both statewide and national publishing standards.

VTDigger.org endorses no political candidates or causes and seeks to present a broad spectrum of views. All sponsorship placements are subject to VTDigger.org approval and should include verifiable sources of funding.

ABOUT VTDIGGER

VTDigger.org is a project of The Vermont Journalism Trust, a 501(c)3 nonprofit organization. VTDigger maintains editorial independence from its underwriting program, which has no influence whatsoever on the direction or content of our reporting.

CONDITION OF MESSAGE

  • Underwriting placement on VTDigger is solely a gesture of appreciation for the underwriter’s support, not a guarantee or promise of performance.
  • All underwriting messages are subject to VTDigger’s approval prior to running on VTDigger.org.
  • Underwriting must be used in a manner that is descriptive in nature only, offering readers the opportunity to learn more.
  • All ads on the VTDigger website are clickable links to landing pages where underwriters are in complete control of the longer message.
  • VTDigger does not endorse or approve of any messages that exist outside the VTDigger website.

NONTAXABLE UNDERWRITING

Issue messages must stick to the issue and may not be directed at a political figure or promote a political candidate or party. VTDigger does not accept material that contains:

  • sales pitches, puffery (“This is the best flashlight ever made”), comparison advertising, or deadline-driven pricing incentives;
  • ads that reference a specific piece of legislation by name.
  • messages in support of or against a specific political figure.

TAXABLE ADVERTISING

VTDigger accepts a very limited amount of taxable advertising on a first-come, first served basis. Taxable advertising allows for more flexibility for advertisers. Allowable taxable advertising is of the following nature:

  • Ads that directly promote a political party, candidate, or reference a specific piece of legislation by name.
  • Ads that contain deadline-driven pricing incentives – such as “Act now to receive 10% discount”, etc.

Condition of Message for Political Advertising:

  • VTDigger does not endorse or warrant the accuracy of political messages. VTDigger will post this statement directly beneath any ads of this nature that appear on its website.
  • The advertising messages from candidates and advocacy groups must be neutral in tone.

VTDigger will not accept taxable advertising that contains puffery (“Candidate X is the greatest candidate for women”) or direct comparisons.

VTDigger will decline any underwriting or advertising material which it deems are in violation of any of the above policies.