Keurig’s K-cups to feature coffee — and creamer

Keurig Green Mountain announced a partnership with Nestlé on Tuesday.

The multiyear agreement will add Nestlé’s Coffee-mate nondairy creamer to Keurig’s single-serve coffee packs for instant brewing. The new product will be sold through grocery stories and other retail channels, as well as online.

The companies plan to launch the new product in original and French vanilla flavors on Keurig.com in fall 2014 and in stores in spring 2015, according to a news release.

“Coffee-mate’s partnership with Keurig is a natural fit since one-fourth of all Keurig users cream their coffee with Coffee-mate,” said Rob Case, President of the Nestlé Beverage Division, Nestlé USA. He cited at 2011 market analysis of coffee consumption.

Coffee-mate was the first non-dairy creamer on the market, introduced in 1961, according to the release.

Keurig’s president of U.S. sales and marketing said the partnership brings new innovation and flavor to the Keurig product line.

“With a beloved consumer brand like Coffee-mate in K-Cup® packs, we hope to make consumers’ coffee routines that much simpler while delivering the great taste they expect.”

The Waterbury-based company, formerly Green Mountain Coffee Roasters, also announced partnerships with Coca-Cola, Krispy Kreme and Subway earlier this year.

Hilary Niles

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6 Comments on "Keurig’s K-cups to feature coffee — and creamer"

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roger tubby
2 years 1 month ago

Disgusting.

GMCR has sold its soul to the corporate devils.

It won’t take long before their brands are no longer considered special and somehow linked to Vermont (at least I hope that linkage is broken.)

Vanessa Mills
2 years 1 month ago
This “featuring” of Coffeemate in Keurig Green Mountain K-cups illustrates but another way corporations and their hog-tied consumers don’t get it. Green Mountain Coffee Roasters sets a poor example. At a time when we ought to be wise consumers…. we are endlessly enticed to ignore this imperative action. It is not surprising that Big Corporate America doesn’t want us to buy wisely , consume smarter, generate less waste. But it is disgusting of Green Mountain Coffee Roasters to assimilate gutlessly and seamlessly into the corporate world of waste and excess. K-cups…… extra plastic junk packaging disguised as convenience. More ways… Read more »
Kathy Leonard
2 years 1 month ago

Why is this on Digger?
Like rubbing our faces in Bob Stiller’s Frankenstein.

M.L. Stephens
2 years 1 month ago
Perhaps Digger publicized this, at least in part, as a public service to unwary consumers who might otherwise injure themselves or nearby shoppers when, in utter shock, they have a melt-down in the K-Cup aisle. … perhaps they also enjoy seeing who hops – guess I’m in! My perception is that most people who really enjoy good coffee don’t use non-dairy coffee lighteners. They consist of various forms of refined sugar, really suspicious (as in ‘a type of petrochemical just pumped from a well yesterday’) oils and some even more unappealing chemical stews. These chemical products probably have more health… Read more »
victor ialeggio
2 years 1 month ago
Non-recyclable k-cups is one thing, which the state was apparently okay with for some time. But a burgeoning partnership with Co-cola & Nestle is something else entirely. They are not good neighbors, anywhere in the world. Nestle owns Poland Spring. The synergistic partnership these two world-class polluters develop will become apparent once Nestle-Cola sets up shop somehwere in the state, maybe Waterbury, maybe Colton Springs, maybe Randolph Center, and begins working on Vermont spring water — which it will be able to extract absolutely free and, with some legal bullying, be able to bottle for retail for free as well,… Read more »
sandra bettis
2 years 1 month ago

coffeemate non dairy creamer? now that sounds healthy! i hope they don’t plan on labeling that as gmo free….i would find that hard to believe….

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