Keurig’s K-cups to feature coffee — and creamer

Keurig Green Mountain announced a partnership with Nestlé on Tuesday.

The multiyear agreement will add Nestlé’s Coffee-mate nondairy creamer to Keurig’s single-serve coffee packs for instant brewing. The new product will be sold through grocery stories and other retail channels, as well as online.

The companies plan to launch the new product in original and French vanilla flavors on Keurig.com in fall 2014 and in stores in spring 2015, according to a news release.

“Coffee-mate’s partnership with Keurig is a natural fit since one-fourth of all Keurig users cream their coffee with Coffee-mate,” said Rob Case, President of the Nestlé Beverage Division, Nestlé USA. He cited at 2011 market analysis of coffee consumption.

Coffee-mate was the first non-dairy creamer on the market, introduced in 1961, according to the release.

Keurig’s president of U.S. sales and marketing said the partnership brings new innovation and flavor to the Keurig product line.

“With a beloved consumer brand like Coffee-mate in K-Cup® packs, we hope to make consumers’ coffee routines that much simpler while delivering the great taste they expect.”

The Waterbury-based company, formerly Green Mountain Coffee Roasters, also announced partnerships with Coca-Cola, Krispy Kreme and Subway earlier this year.

Hilary Niles

Comments

  1. roger tubby :

    Disgusting.

    GMCR has sold its soul to the corporate devils.

    It won’t take long before their brands are no longer considered special and somehow linked to Vermont (at least I hope that linkage is broken.)

  2. Vanessa Mills :

    This “featuring” of Coffeemate in Keurig Green Mountain K-cups illustrates but another way corporations and their hog-tied consumers don’t get it.

    Green Mountain Coffee Roasters sets a poor example. At a time when we ought to be wise consumers…. we are endlessly enticed to ignore this imperative action. It is not surprising that Big Corporate America doesn’t want us to buy wisely , consume smarter, generate less waste. But it is disgusting of Green Mountain Coffee Roasters to assimilate gutlessly and seamlessly into the corporate world of waste and excess.

    K-cups…… extra plastic junk packaging disguised as convenience. More ways for people to go around their posterier ends to get to their elbows. And generate non-recyclable stuff for the landfills. And Cofeemate?! (gag!)

    Isn’t there legislation in the works for recyclables/waste/compost to be generated and classified differently? Whether or not this will actually work is beside the point.
    Keurig Green Mtn would seem ignorant to/unconcerned about the GMO labeling purpose and legislation; recycling issues and legislation; the production and perpetuation of (increased and celebrated) plastic over-packaging. AND Keurig is not aligned with (original-but not those of ‘limosine liberals’ ) Vermont values of thrift and sensibility. Further, even (perhaps especially) the limosine liberals –and Shumlin is one) tout the affording and supporting of ‘local.’ Shouln’t something bearing the Green Mountain name hold to certain values or at least pretend to?? How does that jive with k-cups and coffeemate?

    And keurig offers pathetic perpetual ‘bargains’ at sprawling box stores, so folks can keep stocked up.

    Shouldn’t we be trying to figure out how to make ‘buying and supporting local’ more affordable and more convenient across all cultural and income bracket demographics? ‘Supporting local’ would enhance and build communities and would entail less shipping (and less co2s) from farther away. A company bearing the green Mountain name would seem to want to embrace the right values … if only for what’s in vogue, at least! Never mind what’s sensible for the environment and the local economy.

    Keurig, I know(!), is not about that.
    What a shame for GM Coffee Roasters to have come to this…….

  3. Kathy Leonard :

    Why is this on Digger?
    Like rubbing our faces in Bob Stiller’s Frankenstein.

    • M.L. Stephens :

      Perhaps Digger publicized this, at least in part, as a public service to unwary consumers who might otherwise injure themselves or nearby shoppers when, in utter shock, they have a melt-down in the K-Cup aisle. … perhaps they also enjoy seeing who hops – guess I’m in!

      My perception is that most people who really enjoy good coffee don’t use non-dairy coffee lighteners. They consist of various forms of refined sugar, really suspicious (as in ‘a type of petrochemical just pumped from a well yesterday’) oils and some even more unappealing chemical stews. These chemical products probably have more health risks than real dairy products, even those exposed to GMOs, antibiotics, and who knows what else. Besides, it’s almost sinful to contaminate perfectly good coffee with the toxic stew, anyway.

      What’s probably really happening here is that the rapidly rising price of coffee is forcing companies to either raise their prices or reduce the amount of coffee in a given volume of product. Voila – additive! I’d like to see this monstrosity fall flat on its face. I suspect, however, the food engineers and marketers have correctly assessed that enough people are addicted to this noxious substance and anything new that smacks of ‘convenience’, combined with masking the amount of actual coffee, will give the company another profitable ride for a long time.

  4. victor ialeggio :

    Non-recyclable k-cups is one thing, which the state was apparently okay with for some time. But a burgeoning partnership with Co-cola & Nestle is something else entirely. They are not good neighbors, anywhere in the world.

    Nestle owns Poland Spring. The synergistic partnership these two world-class polluters develop will become apparent once Nestle-Cola sets up shop somehwere in the state, maybe Waterbury, maybe Colton Springs, maybe Randolph Center, and begins working on Vermont spring water — which it will be able to extract absolutely free and, with some legal bullying, be able to bottle for retail for free as well, thanks to H756 (aka The Green Mountain Coffee K-Cup Tax Exemption Act) of 2012.

    Note: Vermont is one of fewer than a dozen states that has no severance tax on either water or mineral extraction. H756 was part of the state’s ongoing effort to support the growth of small local businesses. Did I say “local?”

    Just for sake of comparison: Hood/Booth Bros. got into the water business, not too long ago. They send one big silver milk truck (~ 5,000 gallon capacity) a day, from Barre to Colton Springs, for water which is then packaged wholesale. Total up-front cost: ~$.19/gallon, truck & diesel included.
    Retail price of VermontPure, which “…hails from the Green Mountains of Vermont” and is repackaged in Sandwich, MA, is $8.00/5-gallon plastic jug — that’s $1.60/gallon. The margins on smaller six- or twelve-packs are correspondingly greater.

  5. sandra bettis :

    coffeemate non dairy creamer? now that sounds healthy! i hope they don’t plan on labeling that as gmo free….i would find that hard to believe….

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