Press Release — Route 802
May 13, 2014
Williston, VT — Following a rigorous selection process, Route 802 has been chosen to develop Vermont’s official tourism mobile app, VisitVT, for the Vermont Chamber of Commerce and Vermont Department of Tourism and Marketing. “This resource is not just an app, or a guide, its a core component to an interactive digital marketplace. Our goal is to bring together communities, merchants and consumers to enhance the Vermont experience through integrated mobile technologies” said Al Levy, Founder of Route 802. “We are providing an efficient and effective way to reach Vermont’s mobile audience with actionable, location-based and commerce-driven mobile tools.”
Visitors to Vermont will love how easy it is to discover events, search, book and pay for travel related services through this application. Vermont’s tourism businesses will appreciate the security and exposure to tech savvy travelers who are most familiar with using mobile technology in their travels. While there are many Vermont tourism related businesses that have been utilizing mobile technology to attract and provide services for consumers there is still a gap. For a significant number of Vermont businesses VisitVT will be their first exposure in the mobile environment opening them up to new business and tech savvy travelers.
VisitVT will be promoted as the official tourism app for Vermont with assistance from VDTM’s annual $2MM marketing spend and its primary tourism website, www.vermontvacation.com. “Effective marketing today is defined by analytics and a clear return on investment. We are moving aggressively in a direction that provides for visible metrics about our media and campaign expenditures” stated Megan Smith, Commissioner of the Vermont Department of Tourism. “All of our marketing spend will point back to our new responsive website where the app will be available for download.”
“We are extending our current vacation guide print relationship with VDTM to include the digital platform. We are excited to be working with Route 802 to fully utilize the extensive resources Route 802 has to enhance the guest experience”, added Tori Ossola, VP of Tourism for the Vermont Chamber.
Route 802 is currently developing a fresh photo-based interface with long-awaited mobile commerce features for retailers, restaurateurs, hospitality and more. The heart of the application will be a mobile payments and loyalty system in collaboration with LevelUp, who offers a flat merchant processing fee of 1.95% compared to the traditional 2.5-5% interchange fee experienced by merchants. Additional functions include restaurant ordering through Zuppler, with LevelUp payment, and a booking engine for lodging and activities that will tie to a new tourism travel planner.
Route 802, headquartered in Williston, VT, is building a Digital Marketplace through integrated mobile technologies to bring communities, merchants and consumers together with new media solutions. Interested ecosystem partners and advertisers should visit http://www.mobilenomix.com or contact Deana Rock at [email protected] Follow @Route802. @mobilenomix @VermontTourism and @Al_Levy on Twitter as we unveil the expansion details of our unique model.