1% for the Planet Ambassador to conclude three-month “Off the Grid Across America” cycling initiative for sustainability

NEWS RELEASE — PMG Public Relations
July 30, 2013

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Michelle Searer
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Leaky Faucets, Dumpster Diving and Cycling

1% for the Planet Ambassador to conclude three-month “Off the Grid Across America” cycling initiative for sustainability at member Timbers Restaurant at Sugarbush Resort

Warren, VT — On August 1, 2013, Rob Greenfield will complete his 4,500 mile “Off the Grid Across America” biking initiative with a welcome party at 1% for the Planet member, Sugarbush Resort’s Timbers Restaurant in Warren, VT. Greenfield, an adventurer, world traveler, and 1% for the Planet Ambassador, left San Francisco on Earth Day in April 2013 and has since cycled through 18 states, raising funds and awareness for a sustainable lifestyle, the 1% for the Planet network, and environmental nonprofits throughout the country.

Rob has been cycling cross-country completely off the grid, setting a goal to create minimal amounts of trash along the way. Throughout his journey, Rob used water that would have gone to waste from leaky faucets and fire hydrants during a heat wave, ate locally produced and organic food, and used electricity that was generated solely from portable alternative energy devices.

Rob will arrive at the 1% for the Planet headquarters in Waitsfield at 11 a.m. and he and supporters from 1% for the Planet, Sugarbush, and local cycling organizations will cycle together up German Flats Road to Timbers Restaurant at Sugarbush for Rob’s official welcome and lunch. Timbers Restaurant, a 1% for the Planet business member, will welcome Rob to Vermont at the end of his journey.

Details of the event are below:

What: Welcome to Vermont Party for Rob Greenfield
When: Thursday, August 1st
Time: 11:00 a.m. – 2:00 p.m.
Where: Timbers Restaurant at Sugarbush Resort, 102 Forest Drive, Warren, VT 05674

Rob Greenfield is originally from Wisconsin and now resides in San Diego, California. He is a 1% for the Planet Ambassador and founder of The Greenfield Group, an environmentally active marketing company based in San Diego.

About 1% for the Planet

Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a platform of credibility and engagement for environmentally conscious brands that are truly committed to making a positive impact with their business. This global movement of more than 1200 member companies in 48 countries donate one percent of annual sales directly to approved environmental organizations worldwide. To learn more go to: www.onepercentfortheplanet.org.

Timbers Restaurant is the signature dining establishment of Sugarbush Resort in Warren, VT. Timbers’ menu features dry aged beef, locally raised meats and fresh seafood, along with locally-grown vegetables and artisanal cheeses. The restaurant was fashioned after a 19th-century round dairy barn with post and beam construction and 45 foot vaulted ceilings.

For more information on Rob and his cross-country journey, visit Rob’s Facebook Page: www.facebook.com/RobJGreenfield. For more information on Timbers Restaurant and Rob’s involvement in the 1% for the Planet network, visit: www.onepercentfortheplanet.org

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