Montpelier 5/22/2012
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  1. And how fiscally efficient is our free market system?

  2. “Only the United States and New Zealand allow direct-to-consumer drug ads.”

    Unless things have changed, there were HUGE posters advertising Lipitor all over Lisbon when I visited last about 5 years ago or so.

  3. John,
    Thanks. I was tempted to quote Groucho Marx: “Who are you going to believe, me or your lying eyes?” but your eyes were confused not lying. (See #3)

    1. World Health Organization:
    “Direct-to-consumer advertising of drugs has been legal in the USA since 1985. …Since then the industry has poured money into this form of promotion, spending just under US$5 billion last year alone. The only other country in the world that allows direct-to-consumer drug ads is New Zealand, a country of just over four million people.”

    2. Journal of the American Medical Association:
    “Direct-to-consumer advertising (DTCA) is legal only in the United States and New Zealand and has been linked with drug overutilization, public health concerns, and higher costs.”

    3. Portugal does allow informational ads about generics, as Sidney M. Wolfe, M.D., Public Citizen Health Research Group, explains in a letter to the New England Journal of Medicine:
    “[There is a] difference between direct-to-consumer advertising, the main purpose of which is to sell brand-name prescription drugs, and accurate direct-to-consumer information, the purpose of which is to empower patients with information that will be of benefit to them. The case of the Portuguese government’s campaign to educate the public about the economic advantages of generic drugs is an excellent example of the latter — one that the U.S. government should replicate.”

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